When you’re planning an event, there’s only so much you can anticipate in advance. Sometimes, day-of challenges can show up, and it’s important for event professionals to be prepared to combat these unpredictable obstacles to preserve a client’s celebration. From incorrect weather forecasts and forgotten decor pieces to last-minute changes to the guest count, there are […]

Scan any event-themed Pinterest board or flip through any wedding magazine and you’ll find tablescapes in abundance. Crisp, bold linens, one-of-a-kind centerpieces and elaborate place settings come together to form one of the most popular—and impactful—aspects of an event: the table design. Table styling has grown well beyond the white tablecloths and folded napkins of […]

  A major challenge for rental companies is ensuring that your inventory properly reflects what your clients want. After all, each client is unique and their preferences can vary from traditional to wacky to minimalist. No matter the theme, it’s up to your company to provide them with the details that complete their vision. When […]

  The goal of many businesses, no matter how big or small, is growth. You might be hoping for more revenue or increased capacity to allow you to meet greater demand. Growth could mean adding staff or a new location. Whatever it means to you, it is essential that you have a plan before you […]

The process of setting, monitoring and adjusting goals is among the most effective business practices–recognized by experts in every field. If you are operating without goals, you are missing an opportunity to book more jobs, make more money and derive more satisfaction from your event industry career.   Read full article.

Event rentals and catering are seasonal businesses which present a staffing challenge. You don’t need all of your employees year-round, but when you do, you want to be trained, responsible staff representing your brand. What do you do?   Read full article.

Wedding season is just around the corner and it’s time to start making your rental plans. High temperatures, outdoor events and inclement weather are all special considerations during the warmer months that factor into planning and ordering rentals.  Below are the must-haves to help you get through your peak summer season.   Read full article.

In the event industry, there are leaders and followers–especially when it comes to design. Anyone can emulate the work of others, but being ahead of the trends is a different skill. Learn how to spot what’s hot before it catches fire so you too can predict trends before they happen.   Read full article.

Client experience has always been important, but it is now more critical than ever. Instant access to numerous vendors via event planning websites and social media can swipe a lead from you before you ever have the chance to appear in search results. The most reliable source of new business is referrals from happy clients […]

The day-to-day management of any business is complex, especially when you have a large team working at multiple locations. Top quality staff and an organized approach make all the difference in the world when handling the required logistics. Heather Rouffe, the Director Of Sales and Managing Partner of Atlas Event Rental, outlines her tips below […]

A positive client experience is about more than just keeping your clients happy—it’s also a great way to increase brand awareness, boost client referrals, and gain positive online reviews. After all, if your service is worth talking about, your clients will want to share that with their friends and family. Special gifts and gestures can […]

Goals—they’re the foundation of our success and perhaps the single most important piece of building a long-lasting, sustainable business. Here are some useful tips to make sure your goal-setting process leads to real, actionable steps towards success:   Read full article.

Are you considering expanding your events business? While there are many different factors that might push you in this direction, there are also common indicators and best practices to know before you take the leap. As an event rental business with multiple locations, we have learned from experience what a business needs to consider and […]

Events are such unpredictable beasts. When things go wrong, the strength of a team becomes immediately apparent. Collaboration can save the day, and it is hard to find a better ally than a great rental company to make sure your events are wild successes. So how can you become your rental company’s BFF? . Read […]

Social media has redefined wedding design. The impact of Pinterest and Instagram on the perceptions and expectations of couples can never be understated. Whether they are feeling inspired, suffering from a bit of FOMO or are envious of friends and family, to-be-weds are far more aware of the possibilities than ever before. Table styling, in […]

Few businesses have more moving parts than event rental suppliers. Between managing your inventory, supervising and training staff, interacting with clients and maintaining relationships with your vendor colleagues, the struggle to stay on top of all the details can be overwhelming. Managing a competitive, reputable rental business requires fierce organization. Here are some of our […]

Is your current rental organization system working for you and your clients? Does it maximize your staff’s time and efforts so customers experience an easy ordering experience, on-time and accurate delivery, and product in top condition? In a competitive industry, you have to be on top of your game to stay at the top of […]

It’s hard to argue with the value of continuing education, but as busy professionals, it’s easy to overlook learning opportunities in favor of tangible money-making efforts. After all, time spent reading or attending workshops could be allotted to client work or marketing your brand. Fortunately, the off-season tends to be slower for most wedding pros, […]

The concept of DIY projects for a wedding isn’t exactly groundbreaking — in fact, it’s been a big “to do” on many couple’s lists for the last decade. But for every perfectly handcrafted favor, there is a cringe-worthy Pinterest fail lurking in the shadows. The real question you should be asking yourself isn’t whether or […]

Have you recently opened a new location for your event business?  Are you considering expanding to multiple locations? The opportunity to increase revenue and influence is exciting. However, it can also present some complicated logistics and challenges. Here are some ideas for juggling multiple business locales, and determining if expansion is right for you. Read […]

Jacqueline Nixon and Simon Gowdy met at one of the last places most people want to be set up: a wedding! “My cousin married the younger sister of one of Simon’s close friends,” says Jackie. “The bride sat us across from one another, hoping we’d hit it off (even though I was living in New […]

What’s Hot: Top Trends From Our 2018 30 Top Rental Companies. Color rents at Atlas Color is king, says Atlas Event Rental. “This season, we note that it’s been all about the tableware, with colored goblets and china featuring unique prints flying off of the shelves,” they say. Read full article.

Every detail of this modern glamorous wedding dripped with contemporary elegance, from the classic silhouette of the bridal gown to the groom’s black tux. Even the black, white, and gold color scheme gave a nod to old-school glamour. The bridal party literally sparkled in on-trend mismatched metallics — while the bride rocked what might be […]

  Ever wonder if there are specific steps or an easy process to follow in order to efficiently design a tabletop? We spoke with Heather Rouffe of Atlas Event Rental to find out! Read full article.

  Jacqueline Nixon and Simon Gowdy met at one of the last places most people want to be set up: a wedding! “My cousin married the younger sister of one of Simon’s close friends,” says Jackie. “The bride sat us across from one another, hoping we’d hit it off (even though I was living in […]

  If you are stuck in an event design or layout rut, there are many ways to change the look of routine floorplans. One way to do so is through the use of the dance floor! We spoke with Heather Rouffe, managing partner of Atlas Event Rental, to gain insight on how dance floors can […]

  This industrial wedding shoot incorporated a colorful wedding flair with a dash of a classic wedding feel. With greens, pops of color throughout, and an 8-foot tall robot to bring in something different, this industrial, classic wedding is going to make you swoon. Photography: Claudia Rios | Reception Venue: The Hub | Event Planning: […]

    Outdoor event season is a wonderful time of year with the opportunity to incorporate the wonders of nature as the backdrop for celebrations. However, any event planner will tell you that outdoor events come with their own set of unique planning needs and circumstances. How to create intimacy in outdoor event seating is […]

  MOMpreneur: n. defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur. Happy Monday Modern Boca Moms! Welcome to our next installment of MOMpreneur Monday, highlighting Florida businesses and brands that were founded by female entrepreneurs and fellow Mommas. Read full article.

  This past weekend I had the pleasure capturing the most beautiful tropical glam wedding at the Miami Beach Resort & Spa. The colors and details were incredible. But above all, what was incredibly special was this amazing couple, Priscilla & Raul being surrounded by their favorite people on the planet. So much love in […]