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atlas in the news
Press
Atlas Event Rental, family-owned for more than 40 years and based in Boynton Beach, Fla., is expanding into Orlando with a new showroom. The company provides rentals for corporate, social and wedding events.
“We are thrilled to bring the Atlas Event Rental experience to Orlando,” said Heather Rouffe, managing partner and head of sales at Atlas. “This new showroom allows us to better serve the thriving central Florida event industry with the same quality, style and personalized service our clients have trusted for decades.”
Atlas Event Rental, Boynton Beach, Fla., caught the attention of the HGTV series Divided by Design as hosts Eilyn and Jay Jimenez enlisted their help for a housewarming party. Mic’d up and camera ready, Director of Sales Heather Rouffe guided Eilyn through the showroom, selecting the essentials for a successful event. The season finale highlighted Atlas’s team, proudly sporting their signature “Think Pink” shirts.
Atlas Event Rental Co. recently released a tabletop design collection inspired by Taylor Swift. With inspirations from the pop star’s song lyrics and Swiftie lingo, the Florida-based company is proving that creativity is key to stand out in the event world. Director of Marketing & Relations Meredith Vogel shares how she, along with Managing Partner and Director of Sales Heather Rouffe, brought the idea to life.
“We love peach for the pop of color it adds to a tabletop. When a Pantone color comes out for the new year, we love to use varying shades of the color. For example, shades of peach and coral pair so well together or serve as a beautiful complement to pinks and blues. Peach is also a great color to work with when there is a neutral color palette involving nudes, beige, and metallic,” said Heather Rouffe, managing partner and director of sales at Atlas Event Rental.