Customer service is understandably a vital aspect of any business, which is why many Fortune 500 companies are willing to spend a good portion of their budget on training client-facing employees. For small businesses who likely don’t have the same amount of money to work with, it can feel like a significant challenge to ensure that customer service remains consistent and welcoming to everyone that walks in the door.
This is especially difficult in the events industry, where every client has distinct needs, and each event carries its own set of expectations.
Still, happy customers are returning customers—and they’ll also be ready to share your name with friends and family. So, how can a small business ensure that their clients are being treated respectfully across the board? Let’s break down a few strategies.