Social Media Tips For Event Profs

What’s working best on Instagram? Do you really need to be on TikTok? Is anyone using Twitter anymore? We asked event professionals to share what’s working for them now. Social media changes rapidly—and what worked last year might not work in 2024. (Just look at X’s, or Twitter’s, dramatic revenue loss after many major platforms have stopped posting or advertising on the platform.) So what does work on social media right now, particularly for event professionals?