Partnering with Companies Just Like Yours
When you think about industry collaborations, there are likely some partnerships that naturally make sense. Designers and photographers, venues and caterers, rental companies and florists, and even cake designers and stationers—these are all alliances that complement each other to create a cohesive product or service. Partnerships across specialties are an excellent way to reach new prospects and build your network from within the industry.
With that said, there is less attention afforded to partnerships between similar companies. In a market where oversaturation breeds competition, it is hard for event pros to see their competitors as someone that they would collaborate with peacefully.
However, working alongside companies that provide similar products or services can actually be a strategy that supports both sides of the partnership.