Cultivating a Client Experience
Client experience has always been important, but it is now more critical than ever. Instant access to numerous vendors via event planning websites and social media can swipe a lead from you before you ever have the chance to appear in search results. The most reliable source of new business is referrals from happy clients and creative partners, and you can only earn these by providing outstanding service.
Building an exceptional reputation requires that you not only be skilled, but considerate and professional. Clients want personable interactions, transparency, and a positive experience, so you must find a way to give them what they need, and keep them coming back to you.
Read full article.