In the event industry, there are leaders and followers–especially when it comes to design. Anyone can emulate the work of others, but being ahead of the trends is a different skill. Learn how to spot what’s hot before it catches fire so you too can predict trends before they happen.   Read full article.

Client experience has always been important, but it is now more critical than ever. Instant access to numerous vendors via event planning websites and social media can swipe a lead from you before you ever have the chance to appear in search results. The most reliable source of new business is referrals from happy clients […]

The day-to-day management of any business is complex, especially when you have a large team working at multiple locations. Top quality staff and an organized approach make all the difference in the world when handling the required logistics. Heather Rouffe, the Director Of Sales and Managing Partner of Atlas Event Rental, outlines her tips below […]

A positive client experience is about more than just keeping your clients happy—it’s also a great way to increase brand awareness, boost client referrals, and gain positive online reviews. After all, if your service is worth talking about, your clients will want to share that with their friends and family. Special gifts and gestures can […]

Goals—they’re the foundation of our success and perhaps the single most important piece of building a long-lasting, sustainable business. Here are some useful tips to make sure your goal-setting process leads to real, actionable steps towards success:   Read full article.

Are you considering expanding your events business? While there are many different factors that might push you in this direction, there are also common indicators and best practices to know before you take the leap. As an event rental business with multiple locations, we have learned from experience what a business needs to consider and […]

Events are such unpredictable beasts. When things go wrong, the strength of a team becomes immediately apparent. Collaboration can save the day, and it is hard to find a better ally than a great rental company to make sure your events are wild successes. So how can you become your rental company’s BFF? . Read […]

Social media has redefined wedding design. The impact of Pinterest and Instagram on the perceptions and expectations of couples can never be understated. Whether they are feeling inspired, suffering from a bit of FOMO or are envious of friends and family, to-be-weds are far more aware of the possibilities than ever before. Table styling, in […]

Few businesses have more moving parts than event rental suppliers. Between managing your inventory, supervising and training staff, interacting with clients and maintaining relationships with your vendor colleagues, the struggle to stay on top of all the details can be overwhelming. Managing a competitive, reputable rental business requires fierce organization. Here are some of our […]

Is your current rental organization system working for you and your clients? Does it maximize your staff’s time and efforts so customers experience an easy ordering experience, on-time and accurate delivery, and product in top condition? In a competitive industry, you have to be on top of your game to stay at the top of […]

It’s hard to argue with the value of continuing education, but as busy professionals, it’s easy to overlook learning opportunities in favor of tangible money-making efforts. After all, time spent reading or attending workshops could be allotted to client work or marketing your brand. Fortunately, the off-season tends to be slower for most wedding pros, […]

The concept of DIY projects for a wedding isn’t exactly groundbreaking — in fact, it’s been a big “to do” on many couple’s lists for the last decade. But for every perfectly handcrafted favor, there is a cringe-worthy Pinterest fail lurking in the shadows. The real question you should be asking yourself isn’t whether or […]

Have you recently opened a new location for your event business?  Are you considering expanding to multiple locations? The opportunity to increase revenue and influence is exciting. However, it can also present some complicated logistics and challenges. Here are some ideas for juggling multiple business locales, and determining if expansion is right for you. Read […]